XBorg launched as a spin-off from SwissBorg in 2022, is focused on revolutionizing the gaming industry through a player identity protocol that enhances online experiences by enabling data ownership.

In this interview, Head of Growth & Marketing at XBorg, Connor Kirsten, delves into the challenges surrounding token launches in 2024, attributing poor performance to market saturation and the detrimental impact of overhyped projects. He highlights how high valuations with low circulating supplies deter new buyers, leading to prolonged sell pressure and gradual price declines.

Kirsten critiques the role of centralized exchanges and market makers, arguing that stringent listing requirements and disproportionate control over token supply exacerbate sell pressure and undermine community confidence. He proposes a more sustainable approach to token launches, advocating for lower valuations and reduced vesting periods to attract committed investors and foster long-term growth.

The unique strategy with the XBG token, launched in August 2024, rejects traditional centralized exchange routes in favor of a fully on-chain launch with 100% investor unlocks—a move designed to empower the community and reduce future sell pressure. XBorg believes that if successful, this approach could set a new trend in token launches, providing projects with additional options to align with their communities and strengthen fundamentals.

Following the launch, XBG fell from $0.15 to $0.05 before recovering to around $0.08. Luis Regis, CEO of Xborg, commented how only 13% of sold tokens following the TGE,

“We are crunching the data on XBG’s TGE. One word: Amazed. Only 13% of community seed investors sold. There is one thing for sure, our community is damn strong.”

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